One of the first companies to bow to the woke mob was the Kellogg company.
In 2016, the Kellogg Company demanded that the conservative website Breitbart News be blacklisted and pulled their advertising from the site.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
It was a condemnation of the site’s 45,000,000 readers who also happen to eat breakfast.
Breitbart News Editor-in-Chief Alexander Marlow encouraged a boycott calling the campaign against the website “bigoted and anti-American.”
“Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” Marlow said. “They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
Just a few years later the company will split into three publicly-traded companies because their shares over the last five years have been volatile. Shares have dropped from their all-time high of $81 which was shortly after they went to war with Breitbart. Since they bowed to the woke mob their shares have dropped and never recovered.
Disney is facing a similar journey.
Since September 2021 the company has lost almost half its value.