Atop the iTunes “Top Songs” chart on Tuesday, a rap song from independent artists is beating out chart–topping superstars Taylor Swift and Morgan Wallen – and it’s all thanks to backlash against Target.
“Boycott Target,” by rappers Forgiato Blow and Jimmy Levy, has surged to No. 1 on iTunes in just four days, knocking Luke Combs’ “Fast Car” down to the No. 2 spot and pushing Swift’s and Wallen’s songs down the chart.
The controversial song’s success is in reaction to Target’s recent decision to debut a line of LGBTQ clothing for children. This has put the retail giant in the crosshairs of those opposed to Target’s partnership with UK–based Abprallen, which has “Satan loves you” and “Satan respects pronouns” printed on its Pride apparel.
Since introducing its controversial LGBTQ clothing line, Target has seen its stock market value decrease by a whopping $9 billion. This prompted Rep. Marjorie Taylor Greene (R–GA) to tweet out a link to the rap anthem’s music video, which gained more than 4.4 million views.
The success of “Boycott Target” has caused a chain reaction in the mainstream media. Desperate to save face, media outlets have spread conspiracy theories of violence allegedly perpetrated by conservatives in reaction to the clothing line.
The Associated Press even went as far as to falsely report such violence, only to stealth–edit its story without noting an update or correction.
The controversy has even spilled over to Target’s own vice president for brand marketing. Carlos Saavedra is on the board of the Gay, Lesbian & Straight Education Network – or GLSEN – which advocates for gender transitions for children.
This backlash, coupled with boycotts by conservative social media influencers, has resulted in “Boycott Target” becoming the No. 1 song on iTunes in a matter of days, leaving the music industry’s biggest stars speechless and fans laughing at the irony.
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